The course will address the subject of marketing and marketing management at a broad but comprehensive level. The initial phase will provide participants with an understanding of the nature and scope of modern marketing. The concept of knowledge based organisations and how to capture marketing insights will be covered. Customer relationships and interaction will be addressed. Branding will be studied. Development of marketing strategies and mix will be evaluated. 

The purpose of this class is to make an interactive class with exchange of information and experiences or non-experiences. The focus of the course is on the corporate finance manager and how he/she reaches decisions as to capital investments, dividends and financing of all sorts. Throughout there is a strategic perspective. The course embraces both the “big picture” and rigorous financial analysis. Both lectures and case discussions will be used. As not all students will be familiar with mathematics and statistics (important instruments in finance), the course will be done as “un-mathematically” as possible.

The students will be able to synthesize, interpret and communicate complex ideas and have a deeper understanding of the connection between financial theory and practice, i.e. in - risk and return; -capital budgeting;  capital structure.

The purpose of this course is to create a knowledge base from which students can develop organizational competence. It examines the relations between organizational performance and the behavior of individuals, groups and overall organizations. In the process, emphasis is given to the importance of interpersonal issues and to issues arising from technological, workplace diversity, leadership styles and globalization.

This financial accounting course introduces the relevant concepts of accrual based accounting, and, with lesser emphasis, cash based accounting. The course follows the textbook very closely: Essentially all 12 chapters will be covered in the short timeframe. Many concepts will be discussed in the context of Starbucks Inc. The financial statements are in the textbook and highlight their application in practice. There is a pre-assignment to be handed in before class starts, a group exercise and quizzes in will be completed in class (not graded) and homework problems after the class (not graded). The final exam will be the crucial learning evaluation tool.  

As goods and services are produced and distributed they move through a set of interrelated operations and processes with the primary goal for the organizations to maximize their value to the customer. The design of these operations for achieving strategic advantage, improving and controlling them to meet the organization’s performance objectives is the domain of Operations Management. Successful organizations now routinely collect and analyze data in order produce forecasts that support informed decision making.

An international cross-disciplinary semester with focus on business creation and business management. It is a real-life experience in entrepreneurship. And it is an opportunity for students to learn how to start your own company, design sustainable business models, and importantly – interact with a lot of interesting business people through professional discussions.

The purpose of this course is to create a knowledge base from which students can develop organizational competence. It examines the relations between organizational performance and the behavior of individuals, groups and overall organizations. In the process, emphasis is given to the importance of interpersonal issues and to issues arising from technological, workplace diversity, leadership styles and globalization.

This course will enable students to further develop their communication and negotiation skills for business purposes (“Functional Business Communication”). Through the use of relevant specialist literature, exercises, role plays and case studies, students will be able to recognize essential characteristics of a communication situation chose their own appropriate strategy and accordingly apply effective communication techniques. Students will also strengthen their cross-cultural awareness and critically consider ethical aspects in negotiations.

This module develops students’ knowledge and skills in strategic decision making in a real world context. Students also develop their critical ability in understanding issues in accounting and its strategic and behaviour impact on the creation of competitive advantage. 

Multinational Finance can be thought as an extension of the domestic financial operations, as such there is no objective conflict between domestic and multinational finance. They are both concerned with how to make the best decision to maximize value for firms. The key concept is cash flow. The primary objective of the multinational corporation (MNC) is still the same primary objective of any firm: to maximize shareholder wealth. 

This course will enable students to develop short and long-range plans to effectively accomplish organizational goals. Through the use of terminology, exercises and case studies, students will be able to give a critical appraisal of real life situations involving organizing, staffing and motivating others. The student will also learn tools to aid in problem solving, valuing diversity and coping with change.

The idea behind this module is to explore various different ways in which information technology relates to organisational objectives and goals in an organisational context, given the increasing inter-relationship between these two in today’s global world. The students will get a basic knowledge about information systems and their impact on business processes. This course examines the fundamental principles associated with the strategic adoption, implementation, use and evaluation of information systems in organisations. It discusses the significant managerial aspects of treating information as an organisational resource and its increasing impact on today’s organisation. 

In this course, students will review the management process and how strategy fits into that process. Further, they will learn how to apply business principles and change management concepts in the strategy process. Theoretical models will be used to analyse textbook and real-world case studies. Upon completion of this course, students will have a deeper appreciation of the complexity and sophistication of management issues which have arisen due to the growth of international competition and the ways in which multinational corporations are evolving with globalization.

The course will illustrate the added complexity deriving by the implementation of the marketing theory across different cultures, legislations and political environments, and will provide a systematic framework for designing marketing strategies and policies, with a focus on the development and execution of programs, audits, and plans. The scope is to develop skills in planning a variety of international marketing management tools, in organizing more effective international strategic marketing and in implementing the international market planning process.

The module explores the factors of national and international competitiveness from the perspective of companies, clusters, states or regions. It addresses issues from a bottom -up, firm based microeconomic perspective and focuses on the importance of local clusters for the success of firms and regions. Through case studies and plenary discussion, students will be introduced to cluster theory and probe in detail the ultimate sources of competitiveness and clusters, as well as the quality of the micro and macro business environment in which competition takes place, and what can be done to encourage competitiveness.